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Why I started Hopbine Design
On building websites the personal way — and why a hop bine is the perfect metaphor for it.
The idea
Too many small businesses end up with a website built by someone they never speak to again. I wanted to do the opposite.
Why "Hopbine"?
A hop bine is the climbing stem of the hop plant. It grows steadily, season after season — but only with the right support. That's how I think about websites: not a one-off project, but something that grows with your business.
What's next
More client sites, more apps (my first, Interval, is now live on the App Store), and hopefully a chat with you.
Written by Joe Sutherland, founder of Hopbine Design.